This is not a fancy looking french press, but a really innovative (and compact) water filtration system. This is how it works:
Pure contains two chambers. Dirty water is scooped up from a lake, stream or dirty puddle by the outer chamber. The inner chamber is then plunged through it, filtering water particles as small as four microns. Once filtered, the water is sterilized by a wind-up ultraviolet bulb
It’s a purely self-sufficient system, no messy tablets and boiling required. Perfect item to have to survive a zombie apocalypse, for example. Kudos to Timothy Whitehead of Loughborough University for this awesome design. I am pretty sure we’ll see it in market soon!